When winter arrives, and the days get colder, many will pull their boats out of the water and put the fishing equipment away. However, if you’re not afraid to venture out, layer up on the clothing and put in a little work, this can be one of the best times to get out and go fishing! When you are the only boat on the water, like I have been many times, this leaves very little pressure on the fish. As water temperatures continue to fall and we move into the winter months, fish activity will slow down as well.

This December, the one, the only, Santa Claus is coming to town! In fact, he is coming to Chandler and Apache Junction, making special stops at both of our Shoppers Supply stores! Bring the kids and furry friends into either of our two locations (specific times and dates listed below) to get your FREE photo with Santa Claus and Mrs. Claus! We will post all photos directly on our Facebook page before Christmas so that you can share your special moment with family and friends or hang it on the fridge! Santa & Mrs. Claus will...

By Ron Johnson Deciding on what fishing rod to choose can be a daunting task and an overwhelming experience at first. Fishing rods come in all lengths, models, and styles with different benefits to help your pursuit of a chosen species. If you take a set of golf clubs, for instance, each is designed with different lengths, grip, action, and weight to help maximize the best shot on the course. Finding the right fishing rod for you is just as important. Before you head to the store to make your fishing rod purchase, decide on the species you are after...

By Ron Johnson As the temperatures start to cool off from the long summer and the leaves slowly begin to change, I can’t help but get excited to bust out my fishing gear and head to the lake. The weather transition helps cool the water temperatures and puts the sluggish summer bass into a fall feeding frenzy! The Jerkbait is the perfect lure to throw in early fall and all the way into winter. My lure selection of choice is the Yo-Zuri 3DR or 3DB Jerkbait. It’s the perfect shad imitator and just what bass are looking for as they...

  By Ron Johnson As the summer heat turns up in Arizona, fishing gets a bit more challenging. I often hear chatter that the fish don’t bite in the summer, or that it’s too tough to catch fish during this time of year. Water temperatures can reach the 90s and recreational traffic is in full swing, but if you manage your time on the water, the fishing can be quite exceptional. Some of my best days and biggest fish have been in the summer months. First off, with summer in full swing fishing all day is not the most productive...